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So far Jenn Anderson has created 19 blog entries.

Instagram Testing Hiding “Likes” and how it could affect you.

This past week at the Wired25 conference, Instagram CEO, Adam Mosseri, announced that the company will begin testing hiding “like” counts from posts for some US users. Currently, the parent company Facebook, has been testing this idea for its’ users in seven other countries such as Canada, Ireland, Brazil and

Instagram Testing Hiding “Likes” and how it could affect you.2019-11-14T10:24:35+00:00

Marketing trends to know about in 2020

I have recently been reading about the top digital marketing trends of 2020, full of intimidating terms like Artificial Intelligence, Chatbots, and Programmatic Advertising.  And, some less intimidating terms like Video and Content Marketing.  While some terms sound intimidating, the reality is all of these tools are already in use on

Marketing trends to know about in 20202019-10-23T15:58:37+00:00

Social Media Scheduling and why you need a backup plan.

Recently, a social media scheduling platform sent out this notification: Facebook and Instagram notified us that they paused our integrations on both platforms. This resulted in both an inability to schedule posts on the platforms and caused historical posts using our platform to seem to disappear. In some cases, posts

Social Media Scheduling and why you need a backup plan.2019-08-29T15:50:39+00:00

An Innovative solution for NEWIN’s marketing challenges

  NEWIN – The Northeast Water Innovation Network, is a non-profit member-driven organization focused on driving innovation in the water industry.  Their goal is to support members through educational and networking opportunities, generate awareness of new concepts and products through “Pitch nights”, and continually drive further innovation in their space.

An Innovative solution for NEWIN’s marketing challenges2019-06-27T10:27:32+00:00

Telling your story with digital marketing

Case Study:  Silko Honda One of our automotive clients came to us looking to emphasize some ways that they have changed their sales and service processes to create an easier car buying experience for their customers.  Obviously, we agree this is a great point of differentiation in the commodity-like world

Telling your story with digital marketing2019-02-13T12:07:15+00:00

Free tools for lead generation (direct to consumer)

I tell my clients all the time, “This isn’t Field of Dreams with If you build it they will come”. Unfortunately, it doesn’t work that way.  You have to tell people you’re there.  And, give them good reason to do business with you.  The good news with all of the

Free tools for lead generation (direct to consumer)2019-02-04T12:29:43+00:00

Marketing Assessment – Quiz!

2019 is just around the corner, it’s time to assess your marketing strategy and plan for corrections. In our last blog, we reviewed some trends to watch in 2019. Let’s assess based on those. Ask yourself this series of questions to see how your marketing measures up. Answer Yes or

Marketing Assessment – Quiz!2018-12-19T10:48:20+00:00

How a medical group improved online reviews by 275% and SEO rank by 90% in less than 1 year.

One of our clients is a group of 5 practices providing dental, pediatric dental, and orthodontist services in the Metro West area. While we manage each office individually, we also occasionally have to tie them together for marketing.   To do this, we built a website and brand for them:,

How a medical group improved online reviews by 275% and SEO rank by 90% in less than 1 year.2019-01-03T14:13:58+00:00

Trend Watch: 2019 Marketing Trends

As we prep 2019 marketing plans, here are 4 trends to keep an eye on:  People are putting their trust in people they know and reputable content.  Pay per click is no longer the end game! Experts predict that more money will be put into content marketing in 2019. Online reviews,

Trend Watch: 2019 Marketing Trends2018-11-28T09:46:53+00:00

A “Beautiful” Partnership

Cohesion Marketing Partners and The Beauty CMO team up to expand footprint and offering   A Chief Marketing Officer (CMO) is responsible for overseeing the planning, development and execution of an organization's marketing and advertising initiatives. The CMO ensures the organization's message is distributed across channels, and to targeted audiences,

A “Beautiful” Partnership2018-11-28T09:45:39+00:00