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Instagram Testing Hiding “Likes” and how it could affect you.

This past week at the Wired25 conference, Instagram CEO, Adam Mosseri, announced that the company will begin testing hiding “like” counts from posts for some US users. Currently, the parent company Facebook, has been testing this idea for its’ users in seven other countries such as Canada, Ireland, Brazil and

Instagram Testing Hiding “Likes” and how it could affect you.2019-11-14T10:24:35+00:00

Marketing trends to know about in 2020

I have recently been reading about the top digital marketing trends of 2020, full of intimidating terms like Artificial Intelligence, Chatbots, and Programmatic Advertising.  And, some less intimidating terms like Video and Content Marketing.  While some terms sound intimidating, the reality is all of these tools are already in use on

Marketing trends to know about in 20202019-10-23T15:58:37+00:00

Free tools for lead generation (direct to consumer)

I tell my clients all the time, “This isn’t Field of Dreams with If you build it they will come”. Unfortunately, it doesn’t work that way.  You have to tell people you’re there.  And, give them good reason to do business with you.  The good news with all of the

Free tools for lead generation (direct to consumer)2019-02-04T12:29:43+00:00

Trend Watch: 2019 Marketing Trends

As we prep 2019 marketing plans, here are 4 trends to keep an eye on:  People are putting their trust in people they know and reputable content.  Pay per click is no longer the end game! Experts predict that more money will be put into content marketing in 2019. Online reviews,

Trend Watch: 2019 Marketing Trends2018-11-28T09:46:53+00:00

Faith Community Church – A success Story

  Website rebuild, email newsletter and social media management At a time when church attendance across the country is declining, Faith Community Church set a goal to GROW. In order to do that, they needed to attract new parishioners. They came to us with knowledge of a few key facts:

Faith Community Church – A success Story2019-01-03T10:56:22+00:00

Marketing Assessment Quiz

I was speaking with a potential client recently and he used the phrase “My marketing is not at A-level”.  Your marketing is your game plan.  What are you doing to out think, out maneuver the competition?  Are you at your A-game?  If not, it's never too late to re-assess.  Here's your first step.

Marketing Assessment Quiz2018-08-30T11:30:11+00:00

3, 2, 1, Transaction! Web Video will increase your business

Web Video has emerged as an increasingly powerful tool for businesses building an online presence—and you don't need to be Steven Spielberg to get rolling. Here are the Top 3 advantages of adding video to your website: 3... Attack of the Clones: Humanizing your Business Web Videos allow businesses to inform or

3, 2, 1, Transaction! Web Video will increase your business2014-07-23T09:30:08+00:00

EXTREME MAKEOVER – website edition

"Good Morning Local Businesses!"... Websites serve as your business’s first impression to prospective customers, a function previously fulfilled by a physical storefront. While natural disasters and extreme weather will force a renovation of a store front, your webpage may be neglected. Websites are often left at best: unchanged or outdated,

EXTREME MAKEOVER – website edition2014-07-10T09:30:57+00:00

The Proposal: Will you… be my customer?

In my last blog, I spoke of the importance of engaging your customers via your website.  When a substantial percentage of your web traffic comes from people who have never been to your site before, you have to consider every one of them a potential new customer. How do you lower the

The Proposal: Will you… be my customer?2014-07-01T09:30:03+00:00